Is This Thing On? Insight From Media Logic Radio: "My Ad Is Running. Now What?"
I was reminded the other day, while working with a newer client, that sometimes our Media Logic sales team forgets to take the time to explain not just how we schedule ads, write commercials, and get your campaign started, but how radio advertising actually works.
At the end of the day, both our sales reps and YOU, as a business owner or marketing director, need to be thinking about the average person listening to your radio commercials as they go about their day.
What can we say to the person taking the kids to school, the farmer firing up his tractor, or the delivery driver going about their day that gets them to react to your messaging.
I believe the best way to make your radio advertising effective is to-
Tell a story.
Drive them somewhere for the details.
That could be your website, a social media post, or a prompt to call you for specific information.
Radio's job in a small market isn't typically to sell a specific product. It's to drive people where you want them to go and to TELL A STORY. We want to create an image of your company or organization that resonates with people and encourages them to learn more about you.
Radio is key for branding. When you know how to use it and understand how the average listener absorbs information when listening, it can also help connect the other elements of your marketing.
Too often, advertisers don't understand this about radio and expect it to do things it can't do. Our job as marketing specialists at Media Logic Radio is to walk you through this process and help you get the most out of your advertising dollar. And it all starts with discussing your overall strategy with our team.
If you don't have a strategy, guess what? We can help with that, too! Let us help you better understand how radio works so we can make it more effective for you. Email Lindsey at lindsey@medialogicradio.com or give us a call at 970-867-5674 to get started! 970-867-5674970 Lindsey Bruntz
Marketing Specialist
Media Logic Radio 970-867-56MNArk74 970-8970-867-567467-5674
